Dr. Tuan Q. Phan is an Associate Professor at the University of Hong Kong (HKU), Faculty of Business & Economics. His research uses large and population-size datasets and spans multiple disciplines including economics, marketing, consumer behavior, computer science, and statistics.  His expertise covers various industries including FinTech, retail and e-commerce, logistics and transportation, social media, news and video media, technology and consumer products, and education.  His research has been published in leading scientific and management journals including the Proceedings of the National Academy of Science (PNAS), Marketing Science, Journal of Marketing Research (JMR), and Information Systems Research (ISR).  Dr. Phan is currently on leave from the National University of Singapore (NUS) in the Department of Information Systems & Analytics (School of Computing), and the Department of Analytics and Operations (Business School), a Research Team Lead at the Institute of Application of Learning Science and Educational Technology, and affiliated with the Business Analytics Centre.  He received his doctorate from Harvard Business School, and an undergraduate from MIT.  He is also an entrepreneur, and frequently consults industry leaders.


View our current research here.

Current Members:

Dr. Xuesong Lu, Postdoctoral fellow
Ms. Tianhui Tan, PhD student (expected graduation, December 2018)
Mr. Xiaoqing Zhang, PhD student (expected graduation, June 2019)
Ms. Ding Dan, PhD student (expected graduation, June 2020)
Mr. Alvaro Gonzalez Rivas, PhD student (expected graduation, December 2022)
Ms. Giang Hoang, PhD student (expected graduation, December 2022)


Dr. Prasanta Bhattacharya, PhD student, 2012-2017, graduated June 2017
Dr. Mike Yoon Han, PhD student, 2012-2017, graduated December 2017